Yes, I’m a sentimental idiot. Apparently I’m not alone. I’m one of the many whose heart has been warmed by the new John Lewis Christmas commercial for 2014, “Monty the Penguin.”
In 2013, John Lewis produced “The Bear and the Hare,” which may have been a commercial, but it was also a work of art. I’m not sure “Monty the Penguin” took as long to create, but it is certainly another top-notch production.
I realize, of course, that this is a commercial. I also am aware that many people do not celebrate Christmas. It could certainly be argued that “Monty the Penguin” is just another excellent example of manipulative advertising.
But there are lessons in this video much like the ones in “The Bear and the Hare” – the power of imagination, and the value of empathy. And it’s truly delightful to watch.
I will unashamedly admit to crying at the end of the video (I dare any mother not to), but I’m not going to tell you if I bought a stuffed penguin or not after watching the commercial. There are just some secrets a girl has got to keep.