This is Your Brain on Engineering

image from: GoldieBlox - "This is Your Brain on Engineering"
image from: GoldieBlox – “This is Your Brain on Engineering”

GoldieBlox, the company devoted to encourage more females to develop interest in STEM, has had its controversies.  But I think they’ve done an excellent job with their latest PSA, a video that parodies the “This is Your Brain on Drugs” campaign.  The ad creatively shows the use of its toys to highlight the entertainment value of engineering and design.  However, it also sprinkles in some sobering facts about the relatively low participation of our gender in engineering careers.  I like that GoldieBlox offers explanations, resources, and links about each of these facts on its site.

For more information on STEM resources for girls, you might want to visit my recent post on Women Role Models, or this one that gives several links to books, games, and sites.

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