GoldieBlox, the company devoted to encourage more females to develop interest in STEM, has had its controversies. But I think they’ve done an excellent job with their latest PSA, a video that parodies the “This is Your Brain on Drugs” campaign. The ad creatively shows the use of its toys to highlight the entertainment value of engineering and design. However, it also sprinkles in some sobering facts about the relatively low participation of our gender in engineering careers. I like that GoldieBlox offers explanations, resources, and links about each of these facts on its site.
Published by Terri Eichholz
Terri is a curriculum and tech integration specialist, speaker, and author with a passion for engaging and empowering learners. She delivers engaging professional learning, consultations on a variety of educational needs, and professional articles for various outlets . Find out more about Terri on the About page in the site menu. View all posts by Terri Eichholz