This is Your Brain on Engineering

GoldieBlox, the company devoted to encourage more females to develop interest in STEM, has had its controversies.  But I think they’ve done an excellent job with their latest PSA, a video that parodies the “This is Your Brain on Drugs” campaign.  The ad creatively shows the use of its toys to highlight the entertainment value … Read more

We the Geeks

In the fortuitous way that things seem to often happen in my life, I spent a fabulous Saturday morning with my daughter at a free event designed to spark girls’ interest in all things STEM related, then 24 hours later stumbled across a “Women Role Models” video on We the Geeks that reinforced all of … Read more