Goldieblox and the Movie Machine App

You may already be familiar with Goldieblox toys.  I’ve featured a couple of them on this blog.  I recently visited their site, and they’ve added quite a few more products to their selection – all with the aim of getting children, especially girls, interested in engineering.  One of the kits available for purchase is “Goldieblox … Read more

This is Your Brain on Engineering

GoldieBlox, the company devoted to encourage more females to develop interest in STEM, has had its controversies.  But I think they’ve done an excellent job with their latest PSA, a video that parodies the “This is Your Brain on Drugs” campaign.  The ad creatively shows the use of its toys to highlight the entertainment value … Read more

GoldieBlox Now on Sale

Last November, I posted about a new toy that was expected on the market this April.  I just received an announcement from Fat Brain Toys that they have GoldieBlox in stock now for $29.99. In case you don’t remember, GoldieBlox is the creation of Stanford graduate, Debbie Sterling.  She intends to produce a series of … Read more