Goldieblox and the Movie Machine App

You may already be familiar with Goldieblox toys.  I’ve featured a couple of them on this blog.  I recently visited their site, and they’ve added quite a few more products to their selection – all with the aim of getting children, especially girls, interested in engineering.  One of the kits available for purchase is “Goldieblox … Read more

Like a Girl

Two recent ads tackle sexist stereotypes that contribute to a culture in which women are often seen as inferior.  In the Pantene ad below, women are encouraged to stop apologizing for everything.  This is a bad habit that I am guilty of, and I’ve been trying to curb it for years.  Ram me in the … Read more

This is Your Brain on Engineering

GoldieBlox, the company devoted to encourage more females to develop interest in STEM, has had its controversies.  But I think they’ve done an excellent job with their latest PSA, a video that parodies the “This is Your Brain on Drugs” campaign.  The ad creatively shows the use of its toys to highlight the entertainment value … Read more

We the Geeks

In the fortuitous way that things seem to often happen in my life, I spent a fabulous Saturday morning with my daughter at a free event designed to spark girls’ interest in all things STEM related, then 24 hours later stumbled across a “Women Role Models” video on We the Geeks that reinforced all of … Read more

Connect a Million Minds

Connect a Million Minds is a program that is sponsored by Time Warner Cable with the aim “to address America’s declining proficiency in science, technology, engineering and math (STEM).”  The program includes some videos, a website, grants, and other initiatives. In today’s post, I want to focus mainly on a couple of sections of the website … Read more

Design Squad

Recently, I did a post on Engineering for Girls Resources, and included Design Squad as one of the resources.  I realized, though, that Design Squad really deserves its own post, so here you go! As Maker Education becomes more and more prevalent in schools, Design Squad, a product of PBS Kids, is the perfect website for … Read more